Sofia Rossi
Staff Writer, Trends
Sofia Rossi is a Staff Writer for Trends at Style and Beauty News, where she covers viral trend reports, street style galleries, and the intersection of fashion and pop culture. With a keen eye for Gen Z fashion and culture, she specializes in analyzing social media trends across platforms like TikTok and Instagram. Her visually-driven, fast-paced reporting helps readers navigate the rapid cycle of micro-trends, fast fashion, and viral beauty products. Through her work, she connects the dots between digital culture and the modern fashion landscape to keep readers ahead of the curve.
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Latest Articles
Boots Unveils 3 New Beauty Advent Calendars for 2026
Boots' 2026 premium beauty advent calendar is a jaw-dropping deal: £150 for products worth £700, a staggering 78% saving, according to the London Evening Standard .
Sep 8, 2026 · 3 min read
Top 5 Best Denim Bomber Jackets for Autumn 2026
While the average fast fashion jacket lasts just 10 wears, a top-tier denim bomber from a heritage brand is now expected to endure for over a decade, according to recent consumer durability studies.
Sep 7, 2026 · 4 min read
New York Fashion Week 2026 Embraces Resale Market's Economic Power
Rodarte, a brand showcasing at NYFW, has seen its average sales price in the resale market surge by an astonishing 721 percent in just three months, according to WWD .
Sep 2, 2026 · 3 min read
Why Lavender Is The Controversial Fall Makeup Trend Of 2026
This past September, a single lavender eyeshadow palette from a niche indie brand sold out five times faster than any pumpkin spice-themed collection.
Sep 1, 2026 · 4 min read
Target Beauty Studio Launch Expands Prestige Beauty Access to 600+ Stores
On September 10th, Target will launch its new Beauty Studio in over 600 stores and online, featuring more than 60 new-to-retailer brands.
Aug 26, 2026 · 3 min read
Bridal Designers Are Chasing Taylor Swift's Eras Tour Aesthetic
Before Taylor Swift has even announced an engagement, bridal brand Maggie Sottero published a guide matching wedding gowns to each of her iconic album eras, according to Fashion Times UK .
Aug 24, 2026 · 4 min read
Auckland Transport Turns City Rail Link Stations into Fashion Week Runway
For its 25th anniversary, New Zealand Fashion Week transformed Auckland's newest City Rail Link stations into a high-fashion runway.
Aug 18, 2026 · 3 min read
Top 3 Emerging Nigerian Makeup Brands with Unique Offerings
BMPro, a Nigerian makeup brand, just secured a distribution deal with Amazon UK.
Aug 10, 2026 · 3 min read
Top 2026 Red Carpet Beauty Looks: The Rise of Ghost Lashes
Zendaya, Hailey Bieber, and Dua Lipa are among the A-list stars now gracing 2026 red carpets with barely-there lashes.
Aug 8, 2026 · 5 min read
Top 8 Copenhagen Fashion Week Street Style Trends for Spring 2027
On August 3, 2026, outside the Opera show, Copenhagen Fashion Week attendees unveiled looks that would soon define global Spring 2027 trends.
Aug 7, 2026 · 5 min read
Berlin Fashion Week SS27 Spotlights Emerging Designers and Optimism
With nearly 50 runway shows, presentations, and cultural events scheduled from July 2-5, Berlin Fashion Week SS27 is poised to spotlight a new generation of design talent, according to The...
Aug 1, 2026 · 3 min read
Aisha Rao Unveils 'Priyasi' Collection at India Couture Week 2026
At Hyundai India Couture Week 2026, Aisha Rao unveiled her 'Priyasi' collection, featuring embroidery crafted from bio-resham and bio-badla.
Jul 30, 2026 · 3 min read
Paris Couture Week AW26 Spotlights Sustainability and Artisan Craftsmanship
At Schiaparelli's AW26 show, a single gown incorporated over 5,000 hand-embroidered beetle wings, according to Vogue Runway .
Jul 6, 2026 · 3 min read
Longchamp's Brand Ambassador Announcement Sparks Confusion
With 7.2 million followers across Chinese social media, Yue opera star Chen Lijun has been named Longchamp's new local brand ambassador. This prominent announcement, however, quickly met with a confli
Jun 29, 2026 · 3 min read
Willy Chavarria Unveils New Luxury Ugg Boots and Slippers
On June 26, 2026, during Spring/Summer 2027 Paris Fashion Week, two-time CFDA Menswear Designer of the Year Willy Chavarria debuted an unexpected footwear collaboration with UGG.
Jun 28, 2026 · 2 min read
Exemplar Luxury Group Charts New Course After Saks Bankruptcy
Get ready for a shake-up in luxury retail!
Jun 27, 2026 · 2 min read
EU Extends Tariff Suspension in Boeing-Airbus Trade Dispute
European Union member states just voted on June 25 to extend the suspension of retaliatory tariffs on roughly $4 billion worth of American products.
Jun 26, 2026 · 2 min read
Gabriela Hearst Resort 2027 Collection Showcases Intricate Lace Details
For her Resort 2027 collection, Gabriela Hearst presents lace slipdresses not just in delicate silks, but unexpectedly crafted from suede, cotton, and knitted wool, signaling a new durability in luxur
Jun 26, 2026 · 2 min read
Reflaunt Launches Folio, a Resale Service for Personal Shoppers
Starting this week, personal shoppers can now list and manage luxury items across Vestiaire Collective, Poshmark, The RealReal, ThredUp, and Rebag simultaneously, thanks to Reflaunt's new Folio servic
Jun 23, 2026 · 2 min read
Raf Simons' Evolving Menswear Vision
At a recent show, Miuccia Prada and Raf Simons layered four distinct garments onto each of 15 models, challenging the very notion of simplicity in fashion, according to Thecut .
Jun 23, 2026 · 2 min read