Style and Beauty News

Sephora

2 articles

A stylish display of men's fragrances at Sephora or Ulta, with subtle TikTok-inspired elements, showcasing the surge in popularity driven by online trends.
Culture

Men's Perfume Sales Surge at Sephora and Ulta Driven by TikTok Trends

YSL Beauty's Myslf Eau de Parfum, a leading men's fragrance launched in 2023, has propelled the brand to become the number-one performer at Sephora and Ulta Beauty by first-quarter online sales, accor

Javier Morales·June 9, 2026
William Smolen, the new CEO of Caliray, stands in a modern office, symbolizing the beauty brand's strategic expansion and growth.
Culture

Caliray names William Smolen CEO to lead expansion

Before William Smolen even became CEO in 2026, beauty brand Caliray was already everywhere.

Sofia Rossi·June 5, 2026