Influencer Marketing

3 articles

What a Fashion Publicist Actually Does: Four Strategic Functions Behind the Brand Image

A fashion publicist shapes brand perception through four strategic functions: media relations, influencer engagement, event management, and brand strategy. This role requires strong communication, organizational skills, and an understanding of the fashion calendar to build and maintain a positive brand image.

Meera Krishnan·October 29, 2026

Young Indian beauty influencer from a small town in Karnataka, authentically promoting local beauty products to a highly engaged audience.

Spotlight

India's Beauty Influencer Playbook for 2026: Dermfluencers, AI Personalization, and Creator Commerce

India's beauty influencer landscape in 2026 is shaped by science-backed 'dermfluencers', AI-driven hyper-personalization, and creator-led commerce. The article provides a strategic framework for brands to navigate these shifts and select optimal influencer partnerships.

Meera Krishnan·June 6, 2026

Diverse group of stylish individuals on a Los Angeles street, showcasing unique and trendsetting outfits, highlighting the city's fashion innovation.

Culture

Little Los Angeles brand fashion trends embrace micro-trends

Last month, a single 'cloud dress' from a two-person Los Angeles brand, priced at $180, sold out 10,000 units in 48 hours.

Sofia Rossi·May 31, 2026