Clean Beauty
6 articles
Clean Beauty Is a Marketing Term — Here's How to Evaluate Its Claims Scientifically
"Clean beauty" is a marketing term without a legal definition in the US, allowing brands to set their own standards for ingredient exclusion. This article provides a scientific framework to critically evaluate such claims, moving beyond marketing hype to understand ingredient safety and formulation choices.
Clean Beauty Certifications, Decoded: A Framework for Reading the Label
"Clean beauty" lacks a legal definition, making third-party certifications essential for verifiable assurance. This guide decodes ingredient safety, organic sourcing, and ethical/sustainability certifications to help consumers align product labels with their values.
The Clean Skincare Buyer's Checklist—And Why Happy Hour Beauty Earns a Spot
Navigating the world of skincare can feel overwhelming, especially with the North American beauty sector growing by 9% in 2023 alone. With nearly 89% of U.S. adults purchasing skincare products, according to Statista, th…
Better Skin Starts With Better Habits: Skin Care Tips From Make It Easy, Take It Easy
Finding the right path to healthier skin can feel overwhelming, but building consistent, effective habits is the true foundation for a lasting glow. For those exploring what to look for when choosing natural skin and hai…
5 Ways Mirenesse Delivers High-Performance Clean Makeup That Lasts
Finding makeup that aligns with a clean beauty ethos without sacrificing performance can be a significant challenge. Consumers often have to choose between products made with conscious ingredients and those that offer lo…
Clean Beauty Movement Expands Beyond Cosmetics Into Home Goods
A leading 'clean' home brand reported a 300% surge in sales for its non-toxic cookware line over the past year.